Laura Oganessian for Frankies Bikinis Keepsakes Collection 2025

Founder and creative director Francesca Aiello muses and enchants with her latest creative outing for Frankies Bikinis. The Keepsakes Collection is a lovely reverie of vintage style and grace with dresses and bikinis beautifully fabricated with satin lace accents, striking floral prints, bold cuts, and shapes that elegantly contour and accentuate. Keepsakes is a wonderful dreamscape of summer days, romance, and breathtaking silhouettes and a collection that isn’t to be forgotten.

“These Keepsakes are a closet full of memories that begin in daylight and drift into moonlight. Silhouettes made to float with skirts that dance, gently cinched waists, and straps that fall off sun-kissed shoulders.”

Creatives:
Photography @anaferflores
Art direction @st_ef_
Creative collaborator @102yla
Lighting assist & digi tech @derekperlman
Creative producer @lauren_adolph
Hair @robsalty
Makeup @torimcconkeymakeup

See The Keepsakes Collection at Frankies Bikinis

Toni Garrn for ELLE Spain August 2025 by Dario Aranyo

Top model Toni Garrn graces the August 2025 cover of ELLE Spain. The German star shares her humble beginnings in her storied career as a model and love for fashion and describes her boundless optimism and positive outlook on the world and her gratitude for different cultures and experience as a model: “One of the happiest moments I never want to forget is being backstage with all of the girls when I started.”

Creatives:
Talent @tonigarrn
Foto @darioaranyo
Redactora @s.alcoceba
Jefa de estilismo @sylviamontoliuelle
Vídeo @studiobonusoficial
Maquillaje @sofia.camarenaa (@thecrew.es) para @carolinaherrera
Peluquería @pedrocedeno1 (@ns_management_) para @carolinaherrera

Read more at ELLE

Mirte Rooze for Bikini Bible BABEWATCH Drop 1 Summer 2025 by Cameron Hammond

Surfing, supermodels, 90s, super-cool, super-trendy styles! Founder and bikini/fashion enthusiasts Lauren Hunt crafts an out of this world swimwear collection for summer, taking inspiration from 90s supermodels and the iconic Baywatch! Bikini Bible’s limited-edition BABEWATCH Drop 1 aesthetics is akin to a beach themed cinematic experience with its impressive cuts, bold glamorous prints, and a vivid color pallet. The Jasmin Top and Kiki Bottoms in its Sunstrip color from the BABEWATCH Drop is one of the coolest sets this summer. It has a wonderful classic 90s feel and contours beautifully to the body while the Bambi Top and Mira Bottoms in Nero color is the perfect black bikini of the summer that turns heads and makes a statement.

BABEWATCH was shot in Nazaré, Portugal and fully captures its beautiful townscapes and the power of its fearsome waves. Bikini Bible’s Baywatch, 90s supermodel themed drop is dazzling homage to that era with style and a fierceness of a Nazaré Wave.

See the limited-edition drop at Bikini Bible

Hana Jirickova for Rouje x J.Crew Collection 2025

A love letter between Paris and New York: Rouje x J.Crew teamed up for a wonderful limited-edition capsule, bringing together the best of both famed and adored cities, celebrating romance, 90s aesthetics and timeless fashion muses and icons.

“We drew inspiration from style muses and icons who have always captivated us…think Carolyn Bessette’s effortless elegance in NYC, or Laetitia Casta’s charm in ‘La Bicyclette Bleue’.”

Mona Tougaard for Marc Jacobs Fall 2025 Collection

Marc Jacobs Fall 2025 Campaign is a message of joy and celebration of self-expression. From the effortless brilliance and luxury of The Cristina Bag, stylish joy-daisy inspired ready-to-wear, charming jewelry is an amazing blend of head-turning style meats a New York minute/Velvet Underground cool!

This season, joy isn’t a mood… it’s the message. Follow Marc Jacobs muses Diana Silvers, Mona Tougaard and Xiao Wen Ju through a vibrant world of color, art and the sun-drenched streets of New York City. The film unfolds as a portrait of spontaneous joy: A celebration of self-expression, head-turning style and the unexpected delight of a day that goes beautifully off-script.

See the Fall 2025 Campaign at Marc Jacobs