Marc Jacobs Fall 2025 Campaign is a message of joy and celebration of self-expression. From the effortless brilliance and luxury of The Cristina Bag, stylish joy-daisy inspired ready-to-wear, charming jewelry is an amazing blend of head-turning style meats a New York minute/Velvet Underground cool!

This season, joy isn’t a mood… it’s the message. Follow Marc Jacobs muses Diana Silvers, Mona Tougaard and Xiao Wen Ju through a vibrant world of color, art and the sun-drenched streets of New York City. The film unfolds as a portrait of spontaneous joy: A celebration of self-expression, head-turning style and the unexpected delight of a day that goes beautifully off-script.

See the Fall 2025 Campaign at Marc Jacobs