Hana Jirickova for Rouje x J.Crew Collection 2025

A love letter between Paris and New York: Rouje x J.Crew teamed up for a wonderful limited-edition capsule, bringing together the best of both famed and adored cities, celebrating romance, 90s aesthetics and timeless fashion muses and icons.

“We drew inspiration from style muses and icons who have always captivated us…think Carolyn Bessette’s effortless elegance in NYC, or Laetitia Casta’s charm in ‘La Bicyclette Bleue’.”

Mona Tougaard for Marc Jacobs Fall 2025 Collection

Marc Jacobs Fall 2025 Campaign is a message of joy and celebration of self-expression. From the effortless brilliance and luxury of The Cristina Bag, stylish joy-daisy inspired ready-to-wear, charming jewelry is an amazing blend of head-turning style meats a New York minute/Velvet Underground cool!

This season, joy isn’t a mood… it’s the message. Follow Marc Jacobs muses Diana Silvers, Mona Tougaard and Xiao Wen Ju through a vibrant world of color, art and the sun-drenched streets of New York City. The film unfolds as a portrait of spontaneous joy: A celebration of self-expression, head-turning style and the unexpected delight of a day that goes beautifully off-script.

See the Fall 2025 Campaign at Marc Jacobs