Creative Director Chemena Kamali, photographer David Sims, stylist Elodie David Touboul, and model Rianne Van Rompaey unveil Chloé’s new Summer 2025 Campaign, drawing inspiration from the light, sensual and languid mood of summer.

“On a sun-drenched summer day, in the architectural sculpture of a Mediterranean Savin Couëlle house, these images capture the longing for summer and the way summer makes you feel. This Chloé woman embodies that fantasy moment of the summer months when you reconnect with yourself. For me she has the Chloé eternal state of mind guided by instinct and optimism.”
Chemena Kamali, Creative Director of Chloé

Creatives:
Creative Direction: @chemena​
Photography: @davidsimsofficial
Style: @elodiedavid
Casting: @ashleybrokaw ​
Art Direction: @ezrapetronio & @lanapetrusevych
Hair: @garygillhair ​
Make-up:  @karinwesterlundd ​
Set Design: @poppybartlettstudio