
Making of an Icon: Originally debuted in 2010, Sergio Rossi’s The sr Mermaid returns from the archives for Spring/Summer 2024. With its rice-grain motif, sr Mermaid Sandal Heels take on the beautiful shapes and contours of colorful coral reefs of the sea and almost looks aquatic in nature. The sr Mermaid all-black suade and deep purple leather sandals are featured in the campaign and have a heel height of 3.5in with a sensual comma heel and striking openwork design. For a finishing touch, The sr Mermaid’s side zipper is an added flare for the woman looking to standout during special events.
See sr Mermaid Collection at Sergio Rossi.
Creatives:
Photography @clairerothstein
Model @birgitkos
Video Director @paul.mclean
Stylist @styleofmaul
Hair @danielmartin81
Make-up @terrybarberonbeauty
Production @chillbillstudio




