Under the creative direction of Pieter Mulier, ALAÏA for the Winter-Spring 2024 Archetypes Collection explores the material notion of time in its signs, signifiers, and its reflections through fashion. Composed mainly from virgin wool, nylon, cotton, silk, calf and lambskin, ALAÏA’s garments allows constant evolution, redefining itself through every piece. And in ALAÏA’s spirit, Archetypes embodies sleek, bold, sensual, and captivating elegance of the timelessness of the feminine form.

“On a brige – between the Maison Alaïa’s origins and present – figures cross in perpetual motion, their march set against the eternal human backdrop of an ever-ticking clock – the sound of time, yet also the rhythm of life.”

Creatives:
Creative Direction @pieter_mulier
Model @annaewers
Photography @samrocksamrock
Hair @benjaminmullerhair
Makeup @sandrinecanobock

See the Archetypes Collection at Alaïa