Under the auspices of Dior’s Creative Director Maria Grazia Chiuri, the famed Lady Dior handbag created in 1995 and named after Princess Diana, is experiencing a cultural resurgence. Chiuri wanting a kind of evolution of The Lady Bag instead of a reinvention, designed a handbag not only honoring the original but also incorporating modernized elements. Laetitia Casta is seen with her large black leather version of Chiuri’s reimagining of the Lady Dior which is now softened and rounded, compared to the rigorous architecture of the former, mixing Maxi and Macrocannage motifs in its sleek signature letter charms. The two handles of the Lady Dior two handles are delicately refined with leather, metal punctuated with the Dior charms made famous by Monsieur Dior. The Lady comes in three sizes with different textures and shades of ruthenium.
“Nothing can be invented, but everything can be revisited with fresh eyes.”
–Marie Grazia Chiuri
Along with its reimagining, The New Lady Dior Campaign spotlights 16 incredible women including Laetitia who have distinguished themselves in art, film, sports, literature, fashion, and music.
“I don’t feel like I have one style and I love to change my personality. I like new things. I like to never be the same person. Dior is really all about femineity, elegance, precision. But you know when I think of Dior, I always think about also memories of cinema. All these films that represent all the cinematic dreams and the elegance of all the actresses. These are my first memories of Dior.” –Laetitia Casta
You can read more about history of the Lady Dior at W and checkout the campaign at Dior‘s Site.
Credit: Dior
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