This is such an epic campaign and Linda Evangelista, Steven Meisel, Carlyne Cerf de Dudzeele, and Kim Jones sound like a dream team. I still can’t believe this and I’m so happy with what Linda is doing with Fendi!

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From WWD:

First introduced in 1997 by Silvia Venturini Fendi, artistic director of accessories and menswear, the Baguette has been the ideal  canvas for many creative iterations over the years, including denim, embroidered jacquard, sequined, fur accented, hand painted versions and even a scented one introduced in 2019.

The accessory ignited the “It” bag craze and is currently enjoying momentum like other bags from the late ‘90s and early Aughts, tapping into Y2K nostalgia.

Back in the days its popularity was cemented after Sarah Jessica Parker’s character in the hit series “Sex and the City” sported a sequined purple version. She returned to show her love for the accessory in 2019 when Fendi debuted the #BaguetteFriendsForever communication project.

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